Understanding what our competitors are doing and why they are doing this allowed me to dig deeper into the problem space.
We only saw partial executions of global styles feature in other products. Therefore, there is an opportunity to create a thoughtful and integrated approach to brand styles and let users access its benefits anywhere in the flow that makes sense to them.
Competitors provide different levels of inline editing controls. This brought up two main design questions for us: How much editing freedom we want to provide and how much we can interfere with the current user flow.